The purpose of me using this software is to understand my website traffic in the most privacy-friendly way possible so that I can continually improve my website and business. The lawful basis as per the GDPR is "Article 6(1)(f); where my legitimate interests are to improve my website and business continually." As per the explanation, no personal data is stored over time.
In the case that you subscribe to my newsletter, I only ask for your email. I will never share this email with anyone and you can ask to remove your email from my list at any time.
If you have any questions, please don't hesitate to email me.